—Student Work—
Working out is no longer just for fitness fanatics – it’s for everybody.
CW: Whitney Rayner
Social
The first place our audience looks for fitness inspo? Instagram.
We’ll create Normal Influencers. We’ll find six people who fit the mold of our ClassPass People, and they’ll document their realistic fitness journeys with ClassPass for six months.
To stay relatable, we’ll only use these six influencers for six months – and then we’ll find a new group of six Normal Influencers for the next six months.
MORE SOCIAL
Let’s troll well known fitness influencers, and challenge them to mix up their usual routines.
Digital
ClassPass users can take an in-app quiz to find out which ClassPass Person they are.
Can participate in monthly challenges against the others to add to their in-app achievements. Rewards include:
ClassPass branded merch specific to each users’ frequently taken classes.
ClassPass Coins that can be used to buy the merch at studios.
15 credits added to your current month.
Pre-Roll
